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    Why do fad diets make such a big sensation?

    So why do fad diets make such a big sensation?

    The answer is really quite simple. In one word………Beauty. Oh yes, that factor is there and no matter how much all of us try to deny it, that element is there in every one of us. All of us want to look good in the eyes of others. How many of us stand in front of our mirrors before we dash of to work. Maybe we don’t really stand in front of the mirror and chant out, “Mirror, mirror on the wall, who is the fairest of them all?” But oh yes, deep down inside we all yearn to look good and we long to hear compliments from others. How many of us try to look at ourselves from different angles while we are at the hairdresser’s.

    Fine enough, there is nothing to feel embarrassed, because this urge is a very human urge and it is one of the many things that distinguish us from animals. But there are some strings attached over here. All over the world, maybe more in the western world more than anywhere else, a slim, trim; fit figure is what every one considers attractive. Flab and fat are a turn off. And then the mirror stares back at you and you just can’t hide those extra pounds that manifest themselves in those tires, curves, rounds and dimples.

    Every one of us has been endowed with a lot of good looks, (and maybe not so good looks), these are god given and we can’t do much about what we have or what we don’t have except if we of course resort to the option of a cosmetic surgery. But there is one thing that is well within our control and that is the weight that our bodies support. Everyone looks upon those extra pounds as if it is some incorrigible sin, something that should be frowned upon, scorned, spurned and despised. The end effect is that even we start despising our own bodies.

    We feel that we have done some unpardonable wrong if we have a few extra pounds. And if that is not bad enough there is the aspect of health that is always attached to the beauty aspect. And then we are done for. Extra pounds can only mean two things, number one is that we are not health conscious enough and the other thing is that we do not care even a bit about the way we look. Enough, that’s enough for anyone to look at us with all the scorn and disgust in the world, We no longer are considered as human beings and even if we are, we are considered as second grade citizens.

    And just when all hope is lost, when we are the depths of despair, when we are hopelessly wallowing in self-pity comes the next fad diet hits the market, smiles at us from the T.V screen, looks down from billboards and promises a whole new world, a new life and a new look. Then the feeling that hits us is that what have we got to lose, just a few dollars? Why not, if that is all, that it is going to take just a few dollars and we can regain our poise and once again be recognized as first grade citizens. What the heck, there has to be something good about fad diet or obviously there would not be so much hype about it, and there would not be so many testimonials claiming that this new diet is the best.  

    The craziest thing about these fad diets is the way that they promise that a person can lose weight without exercise. If you take a minute or two to think about what these fad diets profess, you can see for yourself how ridiculous these claims are. Let us take a minute to look at the whole process of metabolism and then we can make up our minds about the veracity of these claims.


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